2.PAINPOINTS IDentification
Productivity pain points
The orientation alternatives did not help specific problems (i.e, course registration &
Fiancial Aid)
It hurt the attention span for both experienced students and new incoming
students.
Financial Pain Points:
Expensive WiFI & VPN services to access an online video orientation.
Process Pain Points:
Online video orientations took very long. Students were not able to make through with the time
difference.
Students did not feel they belonged to this school through online orientation.
The nature of online conferences made the connection and networking less engaging and
boring.
Support Pain Points:
Orientation cannot help the specific problems or questions.
Jason currently transfers to CCA to study architecture. However, since the pandemic began, he had to
take the online orientation in China via zoom.
The orientation happened at 5 am in Beijing time. He fell slept during most of the time.
Before school started, he had to apply for financial aid. He reached out architecture department, and
they referred him to the financial advisor. However, his advisor never responded to his Email.
Facebook was disabled in China. He had to ask his friends who also studied in CCA before to add him to
the CCA Wechat Group. Before the deadline, luckily, someone in the group helped him out.
Lisa helped CCA with online orientation. His job is to answer new incoming students' questions.
She led three sections from her time zone, 6 am - 9 am, and back to back.
Lisa updated her wifi plan to the most expensive tier to have better internet quality and avoid freezing
screens.
However, all the incoming students in his section were video off and muted during the orientation day.
The awkward silence made her frustrated.